of it not feeling like Christmas
by erika haveman
Anyone who knows me knows that I am a huge fan of WestJet. I try to exclusively fly with them whenever possible, and I brag about them to anybody who will listen (even when they don’t want to listen, I still make them). They are pretty well known for their marketing around Christmas time, and they’ve done it again this year as they created an ad that made it possible for several people to be with the ones they love during the festive season. Their slogan this year (or maybe it’s been every year, but I noticed it this year) is “Uniting Through Traditions” – which gets me right in the feels as I’m such a huge fan of traditions. In fact the same day their new marketing campaign hit my email inbox I was realizing that I likely won’t be home this year to get a tree and decorate it with my family. There’s a good chance I’m missing carolling on hay wagons with my church. I already missed my work Christmas party – which, to be fair, isn’t quite a personal tradition as I’ve missed it all 3 years I’ve been with the organization. But still! It’s someone’s tradition that I’ve been invited into and that’s just my favourite thing! Currently I’m in Okinawa, Japan where the sun is shining and the waves of the perfectly blue ocean are crashing onto the sand, and while I’m with one very dear and precious friend it certainly doesn’t feel like Christmas is 22 days away.









